When Sharp showed us their new 90” LED TV—the largest in the world—the action was so intense it gave us vertigo. It also gave us our idea: TV like this isn’t for the faint of heart. (Nor is the $10,000 price tag.) Crank the sound and brace yourself—this spot is a wild ride.

To introduce new Theraflu PowerPods to our target audience—women who head up the household—and move cold & flu relief from the bathroom medicine cabinet to the kitchen counter, we created The Convenient Kitchen. Initially the client want a basic How-To video. We saw the potential to create something much bigger, like our very own influencer, Kate. She’s a wife with her own online cooking show, and she understands the convenience of Theraflu Power Pods.

Theraflu was getting lost among its competitors, even though it was the only cold and flu relief that came in a hot liquid. Breaking out of the tired and expected sick/relief format, we reinvigorated the brand by capturing the powerful joy of feeling better, while also focusing on the brand’s unique delivery system; hot liquid in a mug. It was a vey busy year. We captured the unique “Theraflu moment” using bold, energetic graphics, snappy copy, and powerful, pop-driven music. It was fresh territory within the cold & flu category.

To launch new Theraflu Power Pods while conveying their unique and advanced form, we created videos that have the epic feel of mini movie trailers. The Press, Sip, Relief mnemonic adds extra memorability.

People don't want to learn about their bleeding gums from a stranger, so what if they could learn from themselves? We created these engaging videos for Parodontax, a toothpaste that treats bleeding gums, and avoided the traditional and boring educational format.

To seed the “There’s A Story Here” consumer -generated content effort, we created this video. It was filmed on a minimal budget over two days, the same length of time many people spend at Marriott property during an extended business trip. It helped move the Marriott Rewards Card from a destination strategy to an experiential strategy that’s more in line with millenial business travelers.

To bring the exciting new DROID capabilities to the in-store experience, we created this series of videos customers would see in-store. These made the DROID stand out in a sea of other phone offerings.

Verizon Wireless and XFINITY Cable wanted people to know their partnership was delivering entertainment and content anywhere. It also needed to deliver the news about a prepaid card offer. It was a lot for a single :30 TV spot, but this spot pulls it off nicely.

From 6-second online bumpers to 6-minute brand guidelines videos to fun convention fodder to broadcast TV, and beyond—I’ve done it all. On all kinds of budgets. I welcome the challenge of video variety, that is, the best practices and nuances of different formats. (Contrary to popular belief, an online video is not simply a cutdown version of the TV spot.) Here’s a selection of my video output from recent years. Just push play.

Marriott wanted a video to add some excitement to their general manager convention. They wanted us to use real managers while tying the theme into their new positioning: “Hosting Brilliantly.” We created “The Brilliants.” 

Brands aren’t just built with customers—they’re built from within the company as well. We created a series of videos designed to train Verizon employees on how to represent the brand image, use brand assets, and create brand materials. Not the most scintilating videos, but definitely effective.