Millennials are replacing Gen Xers as the coveted audience for insurance. However, research reveals that many millennials are confused by insurance and how it works. To educate this key audience Travelers created the “Smart Takes” social media campaign.

To launch Theraflu’s new PowerPods line and move cold & flu relief from the bathroom medicine cabinet to the kitchen counter—we created a series of videos. We created our very own influencer, Kate, a wife with her own online cooking show called “The Convenient Kitchen”. Kate, humorously covered a different pod-related topic in each video: Symptoms, How To, and Nighttime. It was all part of the “Sick Differently” digital platform which combined homeopathic remedies, healthy recipes, and influencer articles from doctors.

Many businesses are blindsided by cyber attacks because they don’t protect themselves. Travelers wanted to let businesses know they need a plan to prevent cyber attacks and that Travelers Cyber Risk Services can be that plan. We turned the idea of scheduling a cyber attack on its head to highlight the need for cyber protection.

When Sharp showed us their new 90” LED TV—the largest in the world at the time—the action was so intense it gave us vertigo. It also gave us our idea: TV like this isn’t for the faint of heart. (Nor was the $10,000 price tag.) Crank the sound and brace yourself—this spot is a wild ride.

These posters were sent to Marriott Rewards cardmembers to invite them to the Los Angeles Food & Wine event. The posters were suitable for framing, and when members RSVP’s they received a framed poster of their choice.

Bud Light wanted to keep the troops on peoples minds. The “Keep The Light On” app let people buy a Bud Light for a soldier on their phone in real time. The soldier could send a thanks back on Twitter, allowing buyer and receiver to share a Bud Light virtually.

Gen Z’ers want to be out there among their peers, especially on social media. That’s why the appearance of a cold sore can create serious panic. “It Came from Within” is a social media-driven campaign designed to target Gen Z’ers where they spend a great deal of time—on social media with their peers. The campaign uses the over-the-top style and tone of B-horror films to position cold sores as monsters that can attack your social life. At the same time, it’s building awareness about the fast, effective cold sore relief of Abreva. Mock horror movie posters announcing short :15 and :30 second online “horror films” are posted on Instagram and YouTube, while in-school guerrilla tactics provide support offline. The tagline, “Stay calm, carry Abreva” empowers users to fight back.

The Marriott Rewards Card wanted to move from a "destination" strategy to an "experiences" strategy, which would resonate more fully with millennials, who view hotels as a base for larger experiences. To capture this shift, we created the  "There's A Story Here" digital campaign. It was designed to drive acquisition, incentivize current cardmembers to use their Annual Free Night Stay, and re-position the brand in the minds of millennials.

Cargo theft steals more than cargo, it steals business success. To dramatize this to our shipping and trucking clients, and to let them know that Travelers has expertise in today’s advanced theft prevention techniques, we created this video.

A critical illness can be devastating to small business owners. Stonebridge Life wanted to bring that message home while telling business owners about their supplemental insurance offering.

To attract top students into the advertising industry, we created a series of print ads and posters to be placed at recruitment events and in school publications. Using a sarcastic t-shirt messaging style, we broke through the normal boring messaging that populates recruitment events.

People don't want to learn about their bleeding gums from a stranger, so what if they could learn from themselves? We created these engaging videos for Parodontax, a toothpaste that treats bleeding gums, and avoided the traditional and boring educational format.

To bring the exciting new DROID capabilities to the in-store experience, we created this series of videos customers would see in-store. These made the DROID stand out in a sea of other phone offerings.

Most people think of Theraflu as a powder you turn into a hot liquid. To build awareness around its syrup, while highlighting its power to get people back into their day, we created a concept that incorporated the formulation into the final outcome—powerful relief.

This video conveyed Travelers’ values to our customers during the holidays.

Nearly thirty employee interviews and a two-day photo shoot later, the “Paths” employee recruitment campaign was born. A stylized path design let us share the employee’s unique career paths across web, mobile, social, print, video and OOH. There’s even a digital brochure that recruiters could customize on the fly to specifically target the most desired candidates. More than a recruitment campaign, it’s a celebration of achievement.