Jim Foster
Creative Director/Copywriter
WEBSITE
Pfizerforliving.com was a powerful wellness tool featuring loads of of customizable information about health, medication and living life to its fullest. Members created a personal health profile that created their very own version of PFL.com. Calculators, health meters, and other useful tools kept the information fresh and relevant. It allowed Pfizer to have an ongoing and active dialogue with customers.
ECRM
Periodic emails drove membership, kept members engaged with the site, and delivered special offers.
Print ads built awareness and drove potential members to the website.
DIRECT MAIL
Direct mail drove membership acquisition and benefit delivery.
CRM
Because many Baby Boomers still prefer to receive information in offline formats we created Starting Now, a quarterly magazine. Like the website, members received a version of the magazine customized to their specific health issues. Editorial and advertorial content was designed to cross-sell Pfizer products. Articles ranged from health info, lifestyle tips and celebrity interviews.
