Jim Foster
Creative Director/Copywriter
EDUCATION
To educate consumers about bleeding gums as well as to help them overcome embarrassment issues, we created entertaining but informative videos. We supported these with straighter website content that gives basic facts about gingivitis and bleeding gums.
LIFESTYLE TIPS
Once people accept that they have gingivitis, it's important to support them with lifestyle info because using parodontax to effectively treat bleeding gums goes beyond brushing.
AWARENESS
Bleeding gums is more than a little blood in the sink when you brush, it's a serious health condition with serious consequences. Giving consumers info that helps them internalize the problem is an important part of the treatment process.
