An expansive CRM loyalty program designed to cross-sell various Pfizer offerings to Baby Boomers. The campaign includes print,
direct mail, digital and even a customized quarterly magazine. All written to meet stringent health literacy standards.

Many young people don’t see a bank as a place that offers a diverse or interesting career path. To counter this, we created this “career path” concept. It features various milestones in the careers of real employees. It ties in neatly with the So You Can consumer effort. The materials target both college students and experienced hires. We also moved the recruitment effort into the digital space, which is is new territory for the bank’s recruitment.

The Marriott Rewards Card account was full surround sound marketing. From print ads to online display banners to social media and mobile content.

We also targeted several different types of travelers, including leisure, millennials and business segments.

Mitchum needed a brand makeover on a shoestring budget. The solution was this campaign using media placement-driven headlines. The campaign reinvigorated the brand among the key demographic of young men. Read the lines and you’ll see why.

When DROID launched it did a lot of what iPhone could not. That meant that iPhone users were compromising. To get iPhone users to switch to DROID, we created the Compromise Deactivation platform. Mobile “Compromise Deactivation Pods” gave people the opportunity to trade in their iPhone for a DROID on the spot. Direct mail drove traffic. Videos helped make the sell. The theme carried into Verizon retail locations.