AWARENESS: We proposed a campaign that included print, web and social media messaging that created intrigue around the Verizon Developer Community (VDC). We also suggested re-skinning the website to reflect the new positioning.

MOBILE GAME: To bring the idea to life at the VDC convention we came up with The Insiders mobile game.

HOW IT WORKED: Attendees received a classified Insiders packet in the mail. Inside was a flash drive containing their mission briefing and directions to download a special app. They also received t-shirt with a unique QR code. Throughout the convention center players would scan codes, find decoding stations and Klout scores. Each attendee was a part of cracking the code. The goal was to build an Insider team that could solve coding problems that unlocked prizes. Attendees experienced the power of the community firsthand.

THE LAUNCH: The new VDC campaign would be officially launched at the Verizon Developer Convention in NYC and San Francisco.

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AWARENESS: We proposed a campaign that included print, web and social media messaging that created intrigue around the Verizon Developer Community (VDC). We also suggested re-skinning the website to reflect the new positioning.

MOBILE GAME: To bring the idea to life at the VDC convention we came up with The Insiders mobile game.

THE LAUNCH: The new VDC campaign would be officially launched at the Verizon Developer Convention in NYC and San Francisco.

TRAVELING LAB: To connect to communities in places outside of the largest tech centers, we proposed The Insiders mobile lab.