From 6-second online bumpers to 6-minute brand guidelines videos to fun convention fodder to broadcast TV, and beyond—I’ve done it all. On all kinds of budgets. I welcome the challenge of video variety, that is, the best practices and nuances of different formats. (Contrary to popular belief, an online video is not simply a cutdown version of the TV spot.) Here’s a selection of my video output from recent years. Just push play.