Junior Achievement NY asked us to create a series of posters to be used in companies around the city urging people to get involved with young adolescents. Many of these kids have never had the kind of role model that can make a huge difference. These posters captured the importance that an hour meeting could make in their lives.

David Ogilvy said every writer should have the experience of direct marketing. I agree. It's like boot camp for writers. It forces you to learn to write: short, long, precise, and with an eye on motivating people to do something. These are skills that come in handy in today's content-driven digital world.

Here are a variety of samples for Fios, including a few emails.